Devendra Banhart + Oliver Peoples + The Rainbow House

More LA for you today!  Continuing the trend of fashion houses creating artistic short films featuring collaborations with famous directors to go along with their print campaigns, Oliver Peoples has created a real show-stopper.

For their new campaign, they brought in former fashion editor-turned-director and photographer Lisa Eisner to shoot Devendra Banhart and his (stunning) real-life girlfriend Rebecca Schwartz at the famous John Lautner Rainbow House on Mulholland Drive in LA.

NSFW, in an artsy kind of way, I’m pretty sure this video couldn’t be any sexier.  The colors, the light, the song, the setting… allow yourself to be lulled into a daydreamy haze.

PS- How awesome is this song? It is called Brindo and is by Devendra.

[via Wine & Bowties]

Club Montrachet

Wine can be an intimidating world, and few parts of it are as intimidating as Burgundian wines. That’s where Club Montrachet comes in. Club Montrachet is owned and run by a handful of people from Burgundy who are plugged in and know their stuff, and they curate a rotating selection of wines that you order six at a time.  As an additional benefit, as a member of the club, you get the wines at a discount because you are bypassing the markups tacked on by distributors.

On top of that, their site, designed by Shane Edelman, is just really awesome and totally breaks the mold of what you might imagine from a French wine club. Fresh, approachable, and hip.

I particularly loved this little video, with it’s charming writing-on-photos + voiceover approach and Amelie-style music (I’m pretty sure that actually is a Yann Tiersen song playing!).

Lastly, I have to tell you, when I emailed Philippe Faraut, the president, about writing a post on Club Montrachet, expecting that maybe I would hear back, maybe not, he personally called me back about an hour later to talk about the company and to hear about Wonderlust! He clearly has a passion for this project, which is just a side hobby for him, and if I didn’t already love the concept, I certainly do now! How’s that for a personal touch?

Eataly Flash Mob

At Eataly earlier today for lunch, I was already in food/pretty packaging heaven/overload, when a violinist started to play in the middle of the charcuterie and cheese area where we were eating.  It’s not unusual in New York for musicians to crop up in random places, so at first I wasn’t too surprised, and he was actually really good, so we went about our lunch just enjoying the added background music.

Then, with song #2, the volume started to increase, and I realized there was an amp… and then I knew it.  We were about to be flash mobbed!!  …And the violinist turned out to be the super-famous David Garrett!

So without further ado, first, the video of the violinist playing song #2, a lovely classical number that started to get people interested, but before the mayhem began.  You’ll hear at the very end of the song he starts to play “Smooth Criminal,” which would turn into the mob song.

And then, the mob begins:

Update: David Garrett’s people have uploaded this HD video of the event– I noticed after the event that there were cameras stuck up on the walls everywhere, and planted videographers, so I was waiting for something like this to surface!

PS- Thank you to Huffington Post and EaterNY for the re-blogs!

Banner photos by What Katie Ate

Rockaway Taco, A Selby Film

Being Scott Schumann

Lavin for H&M

30 seconds that will make you think Alber Elbaz is adorable.

Love this video of him as well, done by T Magazine.

I love that he says his mom talked to his teacher when he was young because she was concerned that he was drawing pictures of ladies and not of things like “tanks,” and that the teacher just said to wait and see where it would go… how wise she was to let him do his thing!

Project7 Coffee: “Brew for a Better World”

“How can a cup of coffee change the world?”  For each cup of coffee you buy from Project7, you contribute to one of seven causes.  Just by buying what you already buy, from a different company, you can make a difference.  Check out the video, it’s awesomely done.
LOVE this concept.  In fact, we’re in the process of working on something like this ourselves, but I can’t give anything away yet… pretty exciting!

Art For a Cause: Re:Form School

Last week, redu, a movement aimed at rebuilding America’s public school system, sponsored a huge collaborative arts show, called Re:Form School, aimed at raising public awareness about the need to reform our school system.
WK, one of the participating artists, created this awesome installation at a New York City public school playground using photos he took of kids at the school and drawings he collected from them.
Check out this time-lapse video to see how it was created…

Love that even the art world is helping focus attention on our public schools right now!

Masters and Their Crafts >> Ira Glass

Do you get giddy when you hear the mid-week teasers from Ira on NPR in his endearingly nasal little voice?  ”This week…. on This American Life…”?
The video quality isn’t great, but the content is.  I’m always in awe of what a great storyteller Glass is on the show, adding suspense to even seemingly mundane topics, so I loved hearing insight on his method.  Hint: he says to throw out the rules you learned in school.
The ability to tell a story well is a really incredible life skill and one that I admire greatly, because despite whether it is part of your job, it is a major boost to your conversational repertoire and is sure to make you more interesting at dinner parties!

Wonderment >> Sound Becomes Sculpture

A wonderful little piece of wonderment for your day… 
Above, an ad for the new Canon Pixma printer, below, the making of the ad. To create what you see above, they put drops of paint on a membrane over a speaker, and then when they played a sound through the speaker, it made the paint bounce up, and they caught the action at 5,000 frames per second.  That’s a lot of frames per second.

The result is ultra-clear slow motion video of tiny bits of gelatinous color exploding into the air.


Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

The ad itself is wonderfully captivating, and the making-of film, if it’s publicized, will be an interesting combination of the two trends I’ve been talking about on this blog related to advertising… the short film approach (Chanel, GANT) and the “real people” approach (Tod’s by Eliot Erwitt and Cole Haan by the Selby), where the photographer him/herself is known and hyped (not just a tiny credit somewhere), and the subjects are real people who use the product (not actors) and are identified.  In this case, it’s not exactly the first or the second, but still carries the themes of a well-crafted story and a behind-the-scenes, “we’re not a nameless, faceless corporation” tone.  Interesting here that they even reveal who the advertising agency behind the project was…

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