Spirit of ’77
OMFG Co., design firm behind the Ace Hotels’ collateral materials, does it again with the new Portland sports bar Spirit of ’77. Love the giant sign and scoreboard, and did you notice that the wall behind the bar is a basketball floor?
One reason I find my job (hospitality design) so interesting is that for hospitality interiors (bars, hotels, restaurants), you are combining interior design and branding, creating not just a space, but an entire world, from scratch. The interior design has to be well done, of course, as it would be in a home, but at the same time you are reinforcing a brand message at every turn.
And I don’t mean putting the establishment logo everywhere. What I mean is that every single aspect, from the fonts on the signage, to the paper products (menus, in-room binders, door tags), to the food and drinks, to the kinds of glasses and silverware you choose, all have to speak the same language, constantly reminding the visitor what the place is all about.
OMFG Co. does such a great job of this. If you’ve ever been to an Ace Hotel, you know what I mean. From the second you walk in the door, it’s a full on experience that is so specific because every detail supports the experience.
[OMFG Co.]
