LustList: Cire Trudon Candles
Cire Trudon candles are a perfect example of how having a story behind your product can really hook buyers. I came across these candles (from the oldest wax makers in France!) on the Ill Studio site (they designed their logo and marketing materials, which I love), and wanting to see more, I checked out their website.
On the website, I discovered these enchanting descriptions for each candle and now I totally want one. I’ve never even smelled them, and that’s the whole point, that they smell good, but I’m completely captivated just based on these identities and stories they give each candle. I don’t even need to smell the candles, I feel like I’m on a mental vacation just reading their descriptions.
Like the Roi Soleil… “Fragrance of the mirror gallery and the vast wooden floor of the Chateau de Versailles, vapours of wax, candelabras and palace…” How could you not want a candle that makes your home smell like “palace”?!
These make basic candles, with scents like “fresh laundry” and “green meadows,” look even more quaint than they already were. I have never been drawn to candles like that, but especially now that I know how much better you can do. Why settle for “fresh laundry” when you can have “palace”?
I’m just completely taken with their branding and marketing all around. The writing is amazing and the design is sophisticated, understated, and thorough. They even made these pretty booklets (see gallery) about the history of the company and their processes with these endearingly old-fashioned text book-like sketches illustrating their methods. Oh, and the header fonts were custom-made by Ill Studio for the company. Everything is perfectly in line with their overall brand image.