There’s no way this video/ad won’t put a smile on your face. It made me so happy I almost cried.

Maybe y’all have already seen this, as it was on TV, but I don’t watch TV really (except whatever my dear roommate has on in the background while I blog, or series that I get way obsessively sucked into via Netflix instant, but then there’s no ads) so I miss out on all the ads that get raved about. And I don’t really care if you’ve already seen it. Watch it again.

The team (who I think are brilliant) behind this spot for Sony Bravia TVs wanted to connect people to the product in an emotional, rather than rational way, which is SO smart– it’s what Apple does all the time.  TVs are traditionally sold by bragging about the specs and high tech this or that. This spot said absolutely nothing about the product other than “Color like no other,” as part of their larger “like no other” branding campaign, and they made you feel something instead of telling you something.

I also loved this behind the scenes/making-of video, as I was very curious about the details! Here are the basics: 250,000 bouncy balls, 23 cameras. (Tangentially, did anyone else get really thrown off when the theme music from NPR’s On Point came on??)

Also, the images at top are available for purchase as prints– photographer Peter Funch was at the scene and captured these amazing shots.

PS- Happy birthday to my sister Kaki and my niece Ginny! Festive post for your birthday, no?

via WTF

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