Another recent fascination is storefront design. For one project that we’re working on right now, my colleague/co-conspirator/friend Monica and I are loving gold hand-painted window signage as inspiration, and that train of thought spiraled into a complete obsession with storefronts.

When they’re done well, they are little miniature works of art, perfect coalescences of branding, merchandising, and aesthetics that combine to make you want whatever is in that store, and I feel like they are worth appreciating even completely separately from the stores they are attached to!

Here, just a smattering using almost exclusively black, white, and gold and mostly using all-caps serif or slab serif fonts.

Btw, the PINK storefront above is the Thomas Pink store, not the Pink collection by Victoria Secret!

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