The Escape Machine
This black cube that looks to be a piece of contemporary art in the Place du Palais Royal in Paris is actually a brilliant piece of experiential marketing by DDB Paris for French travel company Voyages SNCF called “The Escape Machine.”
It’s based on the very literal idea that Voyages SNCF helps you escape, but the execution is a very clever, outside-the-box (literally) form of allowing people to “escape!”
This presence of this actual cube, and the resulting press, has got to be the most attention Voyages SNCF has gotten in a long time.
Check out the video… it’s so clever, and I promise it will put a smile on your face!