Modern Love

Yesterday I was telling my roommate the story of my parents’ engagement, which involves a telegram, and I couldn’t stop thinking afterward how much the world has changed since then.

Not so long ago, my parents got engaged via telegram, the only method of communication available to them, and in the dating world of today we are all constantly connected to the ones we love (or the ones we met Saturday night, or the ones we wished love us) via Facebook, texting, email, Twitter, etc. Add to that the ever-present potential to find love from your couch while surfing online dating sites, and the array of forms of modern dating becomes potentially overwhelming.


Chas, via the above personal ad (for lack of a better term, though I’m sure Urban Dictionary will coin one soon), has created another potential route to love, one that also capitalizes on modern technology and communication, but adds crowd-sourcing to the equation. Ready to settle down and with some extra cash to help him do it, Chas has set up a website describing himself and offering $10k to whomever introduces him to his future wife.

It’s just so clever. Sure, it might seem crass to offer money to find a wife, but if that is what will motivate the crowds to source a wife for him, and the point is that he’s ready for love but can’t seem to find it, isn’t it also quite romantic? All this work in the quest for the right woman?


I’ll admit, there’s a chance I’m also just swayed to argue on behalf of this guy’s efforts because of how well the website was done, because this guy executed the same concept in a very different way and the whole thing really grosses me out! But on Chas’s site, the storytelling style of the photography is excellent, the site itself is very clean and cool, and the copy is amazingly endearing considering what it is. Simple, witty, charming, and refreshingly not overwrought. Even the name of the site is funny.

I did a little investigating on this guy, and he is actually an advertising exec, which makes perfect sense, since he created such an impressive advertisement for himself! Surely if he doesn’t find love, he’ll at least get a lot of freelance work out of this!


And one final note, his last name is McFeely. So I’m hoping if this thing goes viral, he’ll be the new McDreamy/McSteamy… First there were the hunky guys on Grey’s Anatomy, now there’s the clever ad exec committed to finding love. Could the name McFeely be any more perfect for his mission?

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