Outlier Outfitters

Their name is actually just Outlier, but isn’t the alliteration of Outlier Outfitters just irresistible? And it makes sense too– Outlier makes “performance” clothing that is meant to transition from commuting to everyday activities to outdoorsy pursuits without batting an eyelash (yes, I just anthropomorphized clothing, they don’t have eyelashes). And, they’re really good-looking.

I’m basically obsessed. If I were a guy, I think I could wear only Outlier clothing every single day and be happy. It’s stylish but not precious. They basically took all the kind of stuff that REI sells and re-designed it to also look good so you don’t look like you’re always wearing athletic clothes. Classic styles (they even have collared shirts and chinos), basic solids, and quality materials (reimagine the possibilities of merino, forget dri-fit).

They now have this women’s bicycle riding pant, and you better bet I’m all over that. I had a nasty accident on my bike a month or so ago and now refuse to bike in anything other than biking pants (they made it so that my leg only bruised rather than bruising and also being slashed up) and apparently these are made to not tear in an accident (in addition to being water-resistant, breathable, etc.). I hope they expand their women’s line soon!

Check out their website for more great photography that will really make you want the Outlier lifestyle and to read all about their clever products.

PS – I swear I wasn’t paid to endorse this brand. I just think they make great stuff and filled a hole in the market!  PPS – Outlier, if you want someone to consult on your growing women’s line… wink wink… just saying.

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