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Andreas Neophytou

Eliza Coleman — Mon, 11 Jul 2011 23:07:44 +0000

Loved this branding work by Andreas Neophytou for British rifle maker William & Son, and loved seeing bits from the creative process that went into, including all of these different type treatments below. Interesting what a difference the different style of “W” can make, the weight of the line, or whether the letters are varying sizes, heights, etc.

Also, the next thing I now want for Cultivate is a brand pattern like Neophytou made for W&S. We actually will use lots of different patterns in our packaging (all the boxes will each have a different pattern), but what fun to have a brand pattern!

Actually, now that I’m thinking about it, I think we’re probably way to fickle and flexible as a brand to pin ourselves to one pattern (or color scheme)– it took us AGES to settle on a logo and brand colors, and we finally settled on navy/cream, and then decided basically that it was too much commitment and changed to charcoal/cream. But I do love the idea of a brand pattern like this one.

More of Neophytou’s logo work in the gallery– two fun scripts and couple that really reminded me of the mid-century logos in this post!

Eliza Coleman — Thu, 07 Jul 2011 22:50:23 +0000

Stripped Logos

Eliza Coleman — Thu, 14 Apr 2011 00:11:37 +0000

Dorothy, a collective of designers and artists, has just created this series of paintings of iconic logos stripped of their names, creating a series that looks like potentially could have been by Frank Stella or Ellsworth Kelly in the ’60s. I wonder if a lot of these logos were created around the same time?

Pretty interesting to see which of them still look pretty when they’re just art without the words!

Eliza Coleman — Thu, 07 Apr 2011 19:53:55 +0000

Eliza Coleman — Thu, 10 Mar 2011 22:23:38 +0000

What if the abc logo had been one of these?

yes to all

Eliza Coleman — Wed, 23 Feb 2011 07:55:43 +0000