A delightful, thought-provoking project by designer Ji Lee– a new book called Word as Image. In his words:

“When we were children, letters were like fun toys. We played with them through our building blocks. We colored them in books. We danced and sang along with TV puppets while learning C was for “cookie.” Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z.

Word as Image brings a little magic back to the alphabet by helping us see the fun and humor behind the lines and squiggles.

This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality. We played with their unique shapes and tinkered with their infinite possibilities. The challenge was hard, so the reward of “cracking” a word felt great. This became a lifelong project for me.”

Check out the short animated video above, it’s awesome!

• Tweet