Wine can be an intimidating world, and few parts of it are as intimidating as Burgundian wines. That’s where Club Montrachet comes in. Club Montrachet is owned and run by a handful of people from Burgundy who are plugged in and know their stuff, and they curate a rotating selection of wines that you order six at a time.  As an additional benefit, as a member of the club, you get the wines at a discount because you are bypassing the markups tacked on by distributors.

On top of that, their site, designed by Shane Edelman, is just really awesome and totally breaks the mold of what you might imagine from a French wine club. Fresh, approachable, and hip.

I particularly loved this little video, with it’s charming writing-on-photos + voiceover approach and Amelie-style music (I’m pretty sure that actually is a Yann Tiersen song playing!).

Lastly, I have to tell you, when I emailed Philippe Faraut, the president, about writing a post on Club Montrachet, expecting that maybe I would hear back, maybe not, he personally called me back about an hour later to talk about the company and to hear about Wonderlust! He clearly has a passion for this project, which is just a side hobby for him, and if I didn’t already love the concept, I certainly do now! How’s that for a personal touch?

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